KEY FACTS			KEY     FIGURE
1,85 mln	VIEWERS PER DAY		Viewers of Menu-TV spend 21% of their total TV time watching this channel
54%	COVERAGE OF UKRAINIAN HOUSEHOLDS

Menu-TV is the first informative and entertainment cooking channel in Ukraine. It is targeted at working women, young mothersand housewives. It was #1 in conversion of this audience among all Ukrainian TV channels.

The channel is satellite-broadcasted and included in cable packages. The monthly audience of the channel is 5.4 million people, giving it coverage of 54% of Ukrainian households.

The channel’s content includes programs from such internationally recognized TV chefs like Gordon Ramsay, Michael Smith and Jamie Oliver, as well as Russian and Ukrainian stars. Menu-TV cooperates with the Food Network on projects like Restaurant Chefs’ Secrets and 5 Ingredients. Besides purchased content, Menu-TV produces its own shows, like School for a Tasteful Life with popular TV presenter Dasha Malakhova and Children’s Menu.

Among the channel’s customers are large TV advertisers such as Coca-Cola, Unilever, Danone, Procter & Gamble, Kraft Foods, Johnson & Johnson, and dozens of others: pharmaceutical companies, FMCG, household appliances manufacturers and distributors.

In connection with the channel, Internet portal Smak.ua is actively developing. Smak.ua has its own mobile application. Video content from Menu-TV is accessible to portal users, and the mobile app contains over 10 thousand recipes that are synchronized with the portal.